New Media Industry
Uses of the Internet
Things to do
You will be able
understand the basic
historical development of the computer
realize the importance
and impact of computer technology and the Internet
have a basic understanding
of what the New Media Industry does
realize the some of
the possible future implications of technology
there is a world market for maybe five computers."
--Thomas Watson, chairman of IBM, 1943--
"I have traveled
the length and breadth of this country and talked with the best people,
and I can assure you that data processing is a fad that won't last out
--The editor in charge of business books for Prentice Hall,
"There is no reason
anyone would want a computer in their home."
--Ken Olson, president, chairman and founder of Digital Equipment
the future may weigh no more than 1.5 tons."
--Popular Mechanics, forecasting the relentless march of
||When you hear the
term new media, you automatically think of digital media - and the computer.
Things like multimedia, CD ROM, DVD, the internet, electronic games, and
special effects all relate to the computer. Modern computers as we
know them have only been around for a few decades, but man has used various
forms of computers (such as the counting abacuss) for thousands of years.
this to your computer! In the 1940's, a computer development spurred
by the war was the Electronic Numerical Integrator and Computer or ENIAC.
Consisting of 18,000 vacuum tubes, 70,000 resistors and 5 million soldered
joints, the computer was such a massive piece of machinery that consumed
160 kilowatts of electrical power, and weighed over 3 tons!
the PBS Online companion Web site for the PBS television special
"Triumph of the Nerds: The Rise of Accidental Empires", hosted by Robert
X. Cringely. On the Internet (and TV), you can learn in vivid detail
how youthful amateurs, hippies and self-proclaimed "nerds" accidentally
changed the world.
are not a recent phenomenon. It took many years and many nerds to get where
we are today. Check out a brief timeline outlining the history of the
personal computer and the people that shaped it.
has highly impacted the way we work, play, learn, shop and communicate.
In this lesson, we will take a closer look at the Internet - the most significant
computer development in relationship to mass media.
World Wide Web has impacted television and radio demographics, as people
turn to the Internet more and more to get their news, information and entertainment.
To illustrate the world-wide popularity of the Internet, check-out the
Internet useage surveys at Network Wizards.
We can apply much of what we have learned
about mass media to the Internet and the computer, as it can combine and
present a variety of text, images, animation, sounds and video together
in a multimedia format. This ability gives a whole new twist to conventional
print, electrical and mass media. Thanks to technology such as RealAudio,
RealVideo and other codecs, there are over 2,000 radio and television sites
on the Internet using streaming media technology.
the Real site and check-out some radio, television and video sites! Well
over 60 million people use this media streaming product. You should already
have the RealPlayer plugin installed on your computer. If you don't,
it is downloadable from the site as well.
How would you compare
what you have just seen and heard with conventional television and radio?
Think ahead 10 years into the future and and make a few notes on where
you imagine the development of this type of technology will be.
OF THE INTERNET
With this new technology,
new media production skills are required to produce and provide the content
in all of these areas. Make a few notes about what you personally
use the Internet for.
education - e-learning, research and
information gathering, sharing of ideas, resources
information retrieval - news, weather,
sports, personal interest
entertainment - games, movies, music,
finance - banking, investments, bill
shopping - e-commerce, comparison shopping,
communication - email, chat lines,
special interest groups and communities
control the lesser man. Right conduct controls the greater."
--Chinese Proverb, Lao-Tzu (600 B.C.)--
The Internet has narrowed communication
barriers between people from different countries around the world as they
share information and ideas. Some governments' that control traditional
media content are finding control relating to the Internet much more difficult
Some of the present restrictions on Internet
use around the world include:
--source: Human Rights Watch--
China: requires users and ISPs to register
with the police
Germany: cuts off access to some newsgroups
carried on Compuserve
Saudi Arabia: confines Internet access to
universities and hospitals
Singapore: requires political and religious
content providers to register with the state
New Zealand: classifies computer disks as
"publications" that can be censored and seized
United Arab Emirates: limits access to certain
sites through proxy
NEW MEDIA INDUSTRY
Many colleges and universities around the
world are introducing a variety of New Media Programs to train people in
this exciting new industry. Multimedia producers, graphic arts designers,
video producers, audio engineers, computer technicians and content experts
can all find employment in new media.
Check-out the links below. Make
notes on what new media production companies do, and what skills are being
taught by some educational institutions for the multimedia industry.
Bell Centre for Creative Communications in Toronto, Canada offers eight
full-time programs and extensive part-time night school and weekend courses
in new media. It houses a technology resource centre containing the world's
largest single educational installation of Silicon Graphics workstations
and one of Canada's most advanced ATM fibre optic network architectures.
Multimedia Inc. provides a full range of media production services focused
on technology-enabled training and communications. Products and services
include: digital imaging, video, pre-press and multimedia. Delivery methods
include: video-tape, CD-ROM, DVD, the Internet/intranet, broadcast and
we approach the final phase of the extensions of man -- the technological
simulation of consciousness, when the creative process of knowing will
be collectively and corporately extended to the whole of human society,
much as we have already extended our senses and our nerves by the various
--Marshall McLuhan (Understanding Media, 1964)--
||In the television series Star Trek the
Next Generation, the Borg is a race of aliens that have assimilated themselves
into one collective mind through technology. They do not know compassion,
and destroy entire worlds assimilating and controlling beings with their
This television drama illustrates our fears
about the improper use of technology, which has been a recurring theme
throughout history. A multitude of books, films and other programs
have been produced over the years warning us about the future use of technology.
are the Borg... resistance is futile... we will add your biological and
technological distinctiveness to our own" QT
years ago they assimilated into their Collective... every trace of individuality
erased. I was one of them" QT
Can you think of
a technology today that is connecting more and more people together than
ever before in our history? Think about the future implications of
this technology, and make a few notes on how it may adversely affect our
be sure that you have
read the articles and visited all of the sites indicated above.
answer the questions
in the self-quiz.
summarize the notes
you have taken and post them in the com-section under the appropriate section
for this module.